How to Set Up 301 Redirect in Magento

I recently had to fix some 404 (Page Not Found) errors for a client with a Magento website.  While Magento is a capable content management system (CMS) for eCommerce sites, it’s not the most widely used…so I thought this quick tutorial on how to implement permanent 301 redirects might come in handy for those using Magento websites.

How to Create 301 Redirects in Magento:

  1. Log in to the Magento Admin Panel
  2. Under “Catelog” in the top navigation, click on “URL Rewrite Management”
  3. Click on the orange button on the right-hand side of the page that says “Add URL Rewrite”
  4. Choose “Custom” from the “Create URL Rewrite” drop-down menu
  5. Complete the “URL Rewrite Information” form:
  • ID Path: old-url.html  (For example, if the old url is
  • Request Path:  old-url.html
  • Target Path:  new-url.html
  • Redirect:  Choose “Permanent (301)”
  • Description:  It is fine to leave the description box blank
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