Receiving quality Google reviews is essential for local businesses. Not only is it one of the most powerful local SEO ranking factors, it is also huge in terms of a persuading perspective customers to do business with you.
That being said, getting customers to leave you a review can be a challenge. One of the main challenges is that Google doesn’t make it very easy for customers to leave a review because there are normally several steps involved simply to leave a review.
One of the ways you can generate more business reviews is by making it as easy as possible for customers to leave you a review. This can be done by creating a direct Googe review link for your business. Here’s how you do it:
STEP 1: Go to Google’s Place ID Lookup Tool. Google’s Place ID Lookup Tool lets you find the unique identification code for your business. This is what Google uses in their maps to differentiate you from other businesses in the area.
STEP 2: Enter your business name. The first step is to enter your business name as in the field (as pictured below). You’ll want to be sure that you enter it exactly as it is listed in your Google Business Listing.
STEP 3: Copy your Place ID. Once you have selected the correct business listing, a Place ID will appear. You will see a string of letters and numbers that appear after “Place ID”. You will need to copy only that string of letters/numbers (like the example below).
STEP 4: Add your Place ID to the following URL. Simply add the Place ID that you just copied to this url (replacing the section highlighted in red: https://search.google.com/local/writereview?placeid=PASTE PLACE ID HERE
This creates a rather long, unpleasant looking url, so I prefer using Google’s URL shortening tool.
STEP 5: Send the custom review link to customers. Congratulations! You’ve made it much easier for your customers to leave you a glowing review. The easier you make it for them, the more likely they’ll be to respond. When they click on this customized Google review link, a window will appear in their browser allowing them to leave a review, assuming they are signed into their Google account. If they are not logged in, it will prompt them to login to their Google account first.