ServiceMaster 380 is a disaster cleanup and restoration company with locations in Cedar Rapids, Waterloo and Des Moines. Since people who need their services are victims of some sort of unexpected disaster – whether it’s a flooded basement, fire damage, mold infestation or a burst water pipe – they are typically in hurry to find help, so it’s extremely important to rank as high as possible in search results.
In 2015, we designed a responsive website in order to make it easily accessible for people using a smart phone or tablet. We also wanted improved landing page experiences for people entering the website on one of the service pages (Fire Damage, Water Damage, etc.). We also created separate landing pages for each of the three locations in order to create a more local feel, and so we can speak directly to the people in those respective communities.
Over the past year, we have focused in on local SEO efforts for their three different locations. This entails both on-page efforts as well as off-page efforts. Off-page efforts include creating and optimizing Google business listings for all three cities, building out additional citation listings and working on strategies to generate user reviews.
We also do ongoing blog writing for them to help drive interest and traffic to the website. This new content also helps for ongoing link building efforts.
They experienced a 21.97% increase in organic search traffic in 2015 vs 2014 (3,609 vs 2,959).
“Chad has worked with us on two different websites, and worked with us closely to help improve our online presence and make our website a much bigger part of our marketing mix. His guidance through our website redesigns was extremely helpful.”
ServiceMaster 380 is a disaster cleanup and restoration company with locations in Cedar Rapids, Waterloo and Des Moines. We designed their current website in early 2014, and have been doing SEO since late 2013.
- Web Design
- Content Writing
- Local SEO
Dec. 23, 2015